Content For The Greater Good

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I’m not sure what this is supposed to be.

And that’s fine.

Two years ago I walked out of a meeting at the ad agency I was working for, completely pissed off that I had a hand in creating mediocre content that we were forcing down the throats of an impassioned audience.

Complete. Pissed. Off.

I went home and sketched out all of the stuff that I wish content could be and all the people and companies I wish would make it.

I called it, roughly, “Content For the Greater Good.”

That job is no more. That company has been bought and sold a few times over since. I’m still around. I had to be reminded recently that it was rather important that I keep challenging myself to make good things.

I still have the four sheets of paper that are the foundation of Content For The Greater Good. Since then, I have written out a few ideas about them and published them online. The initial feedback from friends and peers has been exceptional.

So I want to open it up. I want to take the conversation as far as I can.

See, Content For The Greater Good is a manifesto. One I am holding myself to. But it is incomplete. I need input and to bounce ideas and to ask questions to the people who are most curious about it.

I’d like to see if that person is you.

I’m doing this all over email because that’s where the magic happens.

Over the next few months, I’ll be sending out periodic emails through this channel to propose questions and ideas that I want to know what you think of.

You Can Join That List Here

This is for anyone who writes, or reads, or has whittled away hours to scroll on their screen and loose feeling in their fingers.

This is for people who make photos and videos and art.

This is for the people who roll their eyes whenever a “subject matter expert” makes a post.

This is for anyone who is sitting on an advertising budget they are bored of spending.

This is for anyone who is totally lost on what it is they are supposed to be making or who to make it for.

I have no answers, and I’m guessing you don’t either. Let’s talk.

I want to talk to you. Let’s talk.

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