8Z Real Estate is a firm based out of Boulder, Colorado looking to change the way real estate business is conducted. While they are focused primarily on residential properties, those who work at 8Z are committed to the relationship with community over the completion of a sale.
The managing editor needed regular content that was specific to particular geographies. The idea being: the realtor will tell you about everything within the property, 8Z Pulse would tell you everything about the area around it. At the time the real estate market was booming thanks to many out-of-state people moving in – the Pulse series of content gave context to the neighborhoods they were moving into.
Content creation was a mix of researching neighborhood groups, finding new and existing businesses,
While active production of the Pulse has ceased, the content still exists on the company website to provide SEO support for realtors who manage the markets.