PJ created Denver Off The Wagon during the dawning days of the Denver craft beer and cocktail scene. Back when selections were limited, “rare” releases actually had some rarity to them, and the market share was still far from saturated. Denver Off The Wagon was created as a way to share news and happenings surrounding the scene – everything from brewery openings, special release announcements, event coverage and more.
What every publisher aspires to: growth. As the craft brewing scene exploded, so did the number of blogs and magazines covering it. From wine to restaurants, it wasn’t hard to find a publication to cover one event over the other. I joined up to help focus the content, increase readership, and add variety to the type of content we delivered by recruiting and managing writers.
During the year-long tenure as managing editor there was an increase in readership and engagement across social media, as well as an increased influence within the craft beer market. Today, years later, the blog stands as a testament to the heyday of that industry. Owners of the site are now focused on other businesses and think about ways to potentially revive the publication one way or another.