The Client

Via Alba is a private chef service in Denver looking to bring elevated dining experiences to your home kitchen. Think fine-dining, but for your family or small-group event. Both chefs are highly trained, highly skilled individuals who infuse their love of Italian food from the Barolo region into everything they cook.

The Need

As a bootstrapping kitchen startup, the owners of Via Alba new they needed to get their brand off the ground with some fundamental branding elements – logos, copy, content, a web presence, and some photography that captured the deliciousness of their food.

I worked with the chefs to create a simple website, built on WordPress, that was able to showcase everything they could bring to their client’s table. The site was mobile responsive so it could be shown beautifully on a tablet or cell phone. For photography, we staged a studio shoot featuring many of their dishes. On a separate occasion we hosted a backyard Spring party to showcase their dishes and dining experience in a setting endemic of their target demographic.

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