Via Alba is a private chef service in Denver looking to bring elevated dining experiences to your home kitchen. Think fine-dining, but for your family or small-group event. Both chefs are highly trained, highly skilled individuals who infuse their love of Italian food from the Barolo region into everything they cook.
As a bootstrapping kitchen startup, the owners of Via Alba new they needed to get their brand off the ground with some fundamental branding elements – logos, copy, content, a web presence, and some photography that captured the deliciousness of their food.
I worked with the chefs to create a simple website, built on WordPress, that was able to showcase everything they could bring to their client’s table. The site was mobile responsive so it could be shown beautifully on a tablet or cell phone. For photography, we staged a studio shoot featuring many of their dishes. On a separate occasion we hosted a backyard Spring party to showcase their dishes and dining experience in a setting endemic of their target demographic.
In the beginning of 2017 I set out to find great brands and products to work with. If I was going to work under the thesis of “Content For The Greater Good” it seemed like a good a place as any to work with brands and organizations that were also doing just that.
I didn’t realize that Miir could have been one of those brands until I was doing the dishes. On the brand new steel coffee mug I had been gifted a “Give Code” was printed on the bottom of the mug. One thing led to another and I was in conversations with Miir as a creative contributor.
MiiR is a certified BCorp based out of Seattle which makes and sells high quality goods for the express purpose of funding community-based projects geared towards sustainability and development of resources and education. Their standing goal is to consistently return 5% of their overall revenue back to these projects.
Already, Miir has a fantastic story to be told and a great platform it is being told upon. Their next challenge was to show how their product was meant for the every day. Yes, every item sold meant some change was happening with a project inside of a community somewhere. That change doesn’t happen unless the product moves.
My contact at Miir believed strongly in my ideology of Content For The Greater Good and wanted to see what I had and what could be done with it. I came up with the piece Blanks, and took some supporting photos, which was then published on the Miir website and distributed through their email listing.
RAW - VERSE
RAW – Verse took place at the City Hall Events Center in Denver, Colorado on May 11th, 2017.
RAW Artists is an international community of creatives across the globe dedicated to putting independent artists on the map. Verse featured over 90 artists across all mediums – visual, mixed media, music, fashion, design, hair/makeup, and more – in a giant showcase attended by thousands.
The second focus was on the subject matter – I wanted to concentrate on the seemingly latent and infinite anxiety that I feel we all have – nature. Both our relationship to it and the general idea that we can somehow control it. There is a saying: “Water always finds a way through.” Whether it is a hailstorm laying waste to a roof or a gentle river carving through sandstone for thousands of years, the essence of life and nature- water – will always return.
As I have been a city dweller most of my life, the relationship I have with nature is mostly a romance. Someone I only see on the weekends, that I have to make time for to sneak away with. Others have more extreme relationships with the natural self. In the end, we all spend our days getting dirty. No matter how hard we try, we can never entirely escape the bonds of the natural world.
I’ve been so often, I might start getting mail here.
Tell me when you’re going, and I might have a few dozen recommendations to rattle off. I’ll get you away from the Quarter, from Bourbon Street. I’ll help you find vegan food and great bourbon houses. Oh, and there is that one ghost tour with the drunk pirate you just HAVE to find.
New Zealand 2015
Two weeks, one island.
The southern one, with all the crazy geology and weather systems and almost none of the people.
It was the trip that challenged me to use a cell phone camera because I had nothing else. It was also the one that I swore I would start to travel with something better. This was the trip I told myself that if I could do anything, I would want to travel to far off places and find amazing photos to take.