DT Pennington

Endlessly Curious

Category: Evergreen Essays

  • A Proposal for Superbowl Ads

    $7,000,000 for 30 seconds. That’s the going ad rate for commercial airtime for Superbowl 59. In all, $31.5 million and change going to just ad spots, just air time. This doesn’t include the revenue from on-field ads, banners, online streams, pregame spots, sponsored content, etc. “I’m only here to watch the commercials,” was the line…

  • The Dead Net

    The Dead Net

    The internet is broken. This is particularly problematic when we live in a world where so much is enabled, facilitated, and disabled by “the internet.” Hell, even defining “the internet” is a rough task. What is it? The line that goes into your house. The stuff you scroll through the data connection on your phone.…

  • The Explosion and a Persistent Challenge of Discovery and Appreciation.

    The Explosion and a Persistent Challenge of Discovery and Appreciation.

    Artists tend to not stop making things, even if the thing you remember them making isn’t around anymore.