Category: Techocalypse


  • Tasty and Nutritious

    • A Proposal for Superbowl Ads

      $7,000,000 for 30 seconds. That’s the going ad rate for commercial airtime for Superbowl 59. In all, $31.5 million and change going to just ad spots, just air time. This doesn’t include the revenue from on-field ads, banners, online streams, pregame spots, sponsored content, etc. “I’m only here to watch the commercials,” was the line…

    • Tasty and Nutritious

      In case anyone needed a reminder: everything on this site is created with 100% real, organic, aged and seasoned grey matter. Ten fingers type these words. On certain days, my wrists ache. The image is a stamp I’ll keep on this site. Yes, I drew it. A note: digital production can be organic. Every photo…

    • That Dead Week 2024 vibe

      The inboxes are dead, but everything else seems somewhat lively. We spent the week in Atlanta in a basement apartment with a thunderously stompy family living upstairs. I spent a fair amount of time wandering the Beltline, dropping in on breweries and galleries, drinking my fill until about three, having my siesta, and then rousing…

    • I Will Send You A Postcard

      It might be a vintage one I pick up at a garage sale. It might be one I draw or paint myself. Maybe it’s some photo artwork. Whatever it is, you probably haven’t gotten something like this in a while. Shoot me an email with your mailing address david at dtpennington dot com.

    • Hiya, Tybee

      It shocks me how docile, chill, and well-behaved a dog can be. We hadn’t planned on a pit-mix. We hardly planned on a dog this soon. After a week without a dog in the house for the first time in 16 years, the change was too harsh. Winter felt too cold. We met Tybee in…

    • App Zero – Progress Update 12.2024

      I mean, who doesn’t love a fancy new app? I mean, isn’t that what so much of the industry invests its resources to? Creating something that looks incredible and feels like it adds some kind of value too your life? So often, the value is a verified distraction. The value is in the mood boost…

    • The Loss of the “Literary Man”

      The headline is simple but does what it can to rattle the alarms: The Disappearance of Literary Men Should Worry Everyone. The author spends a lot of the essay pointing out how the numbers and proportions of male/female students, writers, readers, etc. have changed over the decades. Yes, duh. They’ve dropped across the board. Oh,…

    In case anyone needed a reminder: everything on this site is created with 100% real, organic, aged and seasoned grey matter. Ten fingers type these words. On certain days, my wrists ache. The image is a stamp I’ll keep on this site. Yes, I drew it. A note: digital production can be organic. Every photo…


  • App Zero – Progress Update 12.2024

    • A Proposal for Superbowl Ads

      $7,000,000 for 30 seconds. That’s the going ad rate for commercial airtime for Superbowl 59. In all, $31.5 million and change going to just ad spots, just air time. This doesn’t include the revenue from on-field ads, banners, online streams, pregame spots, sponsored content, etc. “I’m only here to watch the commercials,” was the line…

    • Tasty and Nutritious

      In case anyone needed a reminder: everything on this site is created with 100% real, organic, aged and seasoned grey matter. Ten fingers type these words. On certain days, my wrists ache. The image is a stamp I’ll keep on this site. Yes, I drew it. A note: digital production can be organic. Every photo…

    • That Dead Week 2024 vibe

      The inboxes are dead, but everything else seems somewhat lively. We spent the week in Atlanta in a basement apartment with a thunderously stompy family living upstairs. I spent a fair amount of time wandering the Beltline, dropping in on breweries and galleries, drinking my fill until about three, having my siesta, and then rousing…

    • I Will Send You A Postcard

      It might be a vintage one I pick up at a garage sale. It might be one I draw or paint myself. Maybe it’s some photo artwork. Whatever it is, you probably haven’t gotten something like this in a while. Shoot me an email with your mailing address david at dtpennington dot com.

    • Hiya, Tybee

      It shocks me how docile, chill, and well-behaved a dog can be. We hadn’t planned on a pit-mix. We hardly planned on a dog this soon. After a week without a dog in the house for the first time in 16 years, the change was too harsh. Winter felt too cold. We met Tybee in…

    • App Zero – Progress Update 12.2024

      I mean, who doesn’t love a fancy new app? I mean, isn’t that what so much of the industry invests its resources to? Creating something that looks incredible and feels like it adds some kind of value too your life? So often, the value is a verified distraction. The value is in the mood boost…

    • The Loss of the “Literary Man”

      The headline is simple but does what it can to rattle the alarms: The Disappearance of Literary Men Should Worry Everyone. The author spends a lot of the essay pointing out how the numbers and proportions of male/female students, writers, readers, etc. have changed over the decades. Yes, duh. They’ve dropped across the board. Oh,…

    I mean, who doesn’t love a fancy new app? I mean, isn’t that what so much of the industry invests its resources to? Creating something that looks incredible and feels like it adds some kind of value too your life? So often, the value is a verified distraction. The value is in the mood boost…


  • The Loss of the “Literary Man”

    • A Proposal for Superbowl Ads

      $7,000,000 for 30 seconds. That’s the going ad rate for commercial airtime for Superbowl 59. In all, $31.5 million and change going to just ad spots, just air time. This doesn’t include the revenue from on-field ads, banners, online streams, pregame spots, sponsored content, etc. “I’m only here to watch the commercials,” was the line…

    • Tasty and Nutritious

      In case anyone needed a reminder: everything on this site is created with 100% real, organic, aged and seasoned grey matter. Ten fingers type these words. On certain days, my wrists ache. The image is a stamp I’ll keep on this site. Yes, I drew it. A note: digital production can be organic. Every photo…

    • That Dead Week 2024 vibe

      The inboxes are dead, but everything else seems somewhat lively. We spent the week in Atlanta in a basement apartment with a thunderously stompy family living upstairs. I spent a fair amount of time wandering the Beltline, dropping in on breweries and galleries, drinking my fill until about three, having my siesta, and then rousing…

    • I Will Send You A Postcard

      It might be a vintage one I pick up at a garage sale. It might be one I draw or paint myself. Maybe it’s some photo artwork. Whatever it is, you probably haven’t gotten something like this in a while. Shoot me an email with your mailing address david at dtpennington dot com.

    • Hiya, Tybee

      It shocks me how docile, chill, and well-behaved a dog can be. We hadn’t planned on a pit-mix. We hardly planned on a dog this soon. After a week without a dog in the house for the first time in 16 years, the change was too harsh. Winter felt too cold. We met Tybee in…

    • App Zero – Progress Update 12.2024

      I mean, who doesn’t love a fancy new app? I mean, isn’t that what so much of the industry invests its resources to? Creating something that looks incredible and feels like it adds some kind of value too your life? So often, the value is a verified distraction. The value is in the mood boost…

    • The Loss of the “Literary Man”

      The headline is simple but does what it can to rattle the alarms: The Disappearance of Literary Men Should Worry Everyone. The author spends a lot of the essay pointing out how the numbers and proportions of male/female students, writers, readers, etc. have changed over the decades. Yes, duh. They’ve dropped across the board. Oh,…

    The headline is simple but does what it can to rattle the alarms: The Disappearance of Literary Men Should Worry Everyone. The author spends a lot of the essay pointing out how the numbers and proportions of male/female students, writers, readers, etc. have changed over the decades. Yes, duh. They’ve dropped across the board. Oh,…


  • Why Kids Can’t Read

    • A Proposal for Superbowl Ads

      $7,000,000 for 30 seconds. That’s the going ad rate for commercial airtime for Superbowl 59. In all, $31.5 million and change going to just ad spots, just air time. This doesn’t include the revenue from on-field ads, banners, online streams, pregame spots, sponsored content, etc. “I’m only here to watch the commercials,” was the line…

    • Tasty and Nutritious

      In case anyone needed a reminder: everything on this site is created with 100% real, organic, aged and seasoned grey matter. Ten fingers type these words. On certain days, my wrists ache. The image is a stamp I’ll keep on this site. Yes, I drew it. A note: digital production can be organic. Every photo…

    • That Dead Week 2024 vibe

      The inboxes are dead, but everything else seems somewhat lively. We spent the week in Atlanta in a basement apartment with a thunderously stompy family living upstairs. I spent a fair amount of time wandering the Beltline, dropping in on breweries and galleries, drinking my fill until about three, having my siesta, and then rousing…

    • I Will Send You A Postcard

      It might be a vintage one I pick up at a garage sale. It might be one I draw or paint myself. Maybe it’s some photo artwork. Whatever it is, you probably haven’t gotten something like this in a while. Shoot me an email with your mailing address david at dtpennington dot com.

    • Hiya, Tybee

      It shocks me how docile, chill, and well-behaved a dog can be. We hadn’t planned on a pit-mix. We hardly planned on a dog this soon. After a week without a dog in the house for the first time in 16 years, the change was too harsh. Winter felt too cold. We met Tybee in…

    • App Zero – Progress Update 12.2024

      I mean, who doesn’t love a fancy new app? I mean, isn’t that what so much of the industry invests its resources to? Creating something that looks incredible and feels like it adds some kind of value too your life? So often, the value is a verified distraction. The value is in the mood boost…

    • The Loss of the “Literary Man”

      The headline is simple but does what it can to rattle the alarms: The Disappearance of Literary Men Should Worry Everyone. The author spends a lot of the essay pointing out how the numbers and proportions of male/female students, writers, readers, etc. have changed over the decades. Yes, duh. They’ve dropped across the board. Oh,…

    I have no patience for podcasts. I leave it to my wife to decide what gets listened to on long road trips (or, in the winter, when a 1,000 piece puzzle is littered all over the dining table). During our drive back from Savannah, where we spent the week of Thanksgiving and adopted our darling…


  • Affiliate Arbitrage

    • A Proposal for Superbowl Ads

      $7,000,000 for 30 seconds. That’s the going ad rate for commercial airtime for Superbowl 59. In all, $31.5 million and change going to just ad spots, just air time. This doesn’t include the revenue from on-field ads, banners, online streams, pregame spots, sponsored content, etc. “I’m only here to watch the commercials,” was the line…

    • Tasty and Nutritious

      In case anyone needed a reminder: everything on this site is created with 100% real, organic, aged and seasoned grey matter. Ten fingers type these words. On certain days, my wrists ache. The image is a stamp I’ll keep on this site. Yes, I drew it. A note: digital production can be organic. Every photo…

    • That Dead Week 2024 vibe

      The inboxes are dead, but everything else seems somewhat lively. We spent the week in Atlanta in a basement apartment with a thunderously stompy family living upstairs. I spent a fair amount of time wandering the Beltline, dropping in on breweries and galleries, drinking my fill until about three, having my siesta, and then rousing…

    • I Will Send You A Postcard

      It might be a vintage one I pick up at a garage sale. It might be one I draw or paint myself. Maybe it’s some photo artwork. Whatever it is, you probably haven’t gotten something like this in a while. Shoot me an email with your mailing address david at dtpennington dot com.

    • Hiya, Tybee

      It shocks me how docile, chill, and well-behaved a dog can be. We hadn’t planned on a pit-mix. We hardly planned on a dog this soon. After a week without a dog in the house for the first time in 16 years, the change was too harsh. Winter felt too cold. We met Tybee in…

    • App Zero – Progress Update 12.2024

      I mean, who doesn’t love a fancy new app? I mean, isn’t that what so much of the industry invests its resources to? Creating something that looks incredible and feels like it adds some kind of value too your life? So often, the value is a verified distraction. The value is in the mood boost…

    • The Loss of the “Literary Man”

      The headline is simple but does what it can to rattle the alarms: The Disappearance of Literary Men Should Worry Everyone. The author spends a lot of the essay pointing out how the numbers and proportions of male/female students, writers, readers, etc. have changed over the decades. Yes, duh. They’ve dropped across the board. Oh,…

    Theory: search and referrals rarely deliver consumers results for the “best” product or service they are looking for. Just about every link on any “buyer’s guide” page goes through several hoops of affiliate reference codes. So you have to ask: is this product really the best? Or is the publisher getting the most incentive to…


  • The Logic of Reading Well

    • A Proposal for Superbowl Ads

      $7,000,000 for 30 seconds. That’s the going ad rate for commercial airtime for Superbowl 59. In all, $31.5 million and change going to just ad spots, just air time. This doesn’t include the revenue from on-field ads, banners, online streams, pregame spots, sponsored content, etc. “I’m only here to watch the commercials,” was the line…

    • Tasty and Nutritious

      In case anyone needed a reminder: everything on this site is created with 100% real, organic, aged and seasoned grey matter. Ten fingers type these words. On certain days, my wrists ache. The image is a stamp I’ll keep on this site. Yes, I drew it. A note: digital production can be organic. Every photo…

    • That Dead Week 2024 vibe

      The inboxes are dead, but everything else seems somewhat lively. We spent the week in Atlanta in a basement apartment with a thunderously stompy family living upstairs. I spent a fair amount of time wandering the Beltline, dropping in on breweries and galleries, drinking my fill until about three, having my siesta, and then rousing…

    • I Will Send You A Postcard

      It might be a vintage one I pick up at a garage sale. It might be one I draw or paint myself. Maybe it’s some photo artwork. Whatever it is, you probably haven’t gotten something like this in a while. Shoot me an email with your mailing address david at dtpennington dot com.

    • Hiya, Tybee

      It shocks me how docile, chill, and well-behaved a dog can be. We hadn’t planned on a pit-mix. We hardly planned on a dog this soon. After a week without a dog in the house for the first time in 16 years, the change was too harsh. Winter felt too cold. We met Tybee in…

    • App Zero – Progress Update 12.2024

      I mean, who doesn’t love a fancy new app? I mean, isn’t that what so much of the industry invests its resources to? Creating something that looks incredible and feels like it adds some kind of value too your life? So often, the value is a verified distraction. The value is in the mood boost…

    • The Loss of the “Literary Man”

      The headline is simple but does what it can to rattle the alarms: The Disappearance of Literary Men Should Worry Everyone. The author spends a lot of the essay pointing out how the numbers and proportions of male/female students, writers, readers, etc. have changed over the decades. Yes, duh. They’ve dropped across the board. Oh,…

    The current reality: reading isn’t a priority. When newspapers were still a stalwart of our cultural hegemony, even they were written at a 7th grade reading level. After all, everyone needs to know the news. I far the average reading level is far less than that. There is the story about the woman suing because…


  • Togetherness and Techocalypse

    • A Proposal for Superbowl Ads

      $7,000,000 for 30 seconds. That’s the going ad rate for commercial airtime for Superbowl 59. In all, $31.5 million and change going to just ad spots, just air time. This doesn’t include the revenue from on-field ads, banners, online streams, pregame spots, sponsored content, etc. “I’m only here to watch the commercials,” was the line…

    • Tasty and Nutritious

      In case anyone needed a reminder: everything on this site is created with 100% real, organic, aged and seasoned grey matter. Ten fingers type these words. On certain days, my wrists ache. The image is a stamp I’ll keep on this site. Yes, I drew it. A note: digital production can be organic. Every photo…

    • That Dead Week 2024 vibe

      The inboxes are dead, but everything else seems somewhat lively. We spent the week in Atlanta in a basement apartment with a thunderously stompy family living upstairs. I spent a fair amount of time wandering the Beltline, dropping in on breweries and galleries, drinking my fill until about three, having my siesta, and then rousing…

    • I Will Send You A Postcard

      It might be a vintage one I pick up at a garage sale. It might be one I draw or paint myself. Maybe it’s some photo artwork. Whatever it is, you probably haven’t gotten something like this in a while. Shoot me an email with your mailing address david at dtpennington dot com.

    • Hiya, Tybee

      It shocks me how docile, chill, and well-behaved a dog can be. We hadn’t planned on a pit-mix. We hardly planned on a dog this soon. After a week without a dog in the house for the first time in 16 years, the change was too harsh. Winter felt too cold. We met Tybee in…

    • App Zero – Progress Update 12.2024

      I mean, who doesn’t love a fancy new app? I mean, isn’t that what so much of the industry invests its resources to? Creating something that looks incredible and feels like it adds some kind of value too your life? So often, the value is a verified distraction. The value is in the mood boost…

    • The Loss of the “Literary Man”

      The headline is simple but does what it can to rattle the alarms: The Disappearance of Literary Men Should Worry Everyone. The author spends a lot of the essay pointing out how the numbers and proportions of male/female students, writers, readers, etc. have changed over the decades. Yes, duh. They’ve dropped across the board. Oh,…

    I’ve had my drinks and nursed the hangover and the feeling of existential dread that I’ve carried over the past 8 years isn’t as intense as I figured it might be. Two reasons: 1) The election is over. It’s done. The process did what it does and we’re not looking at months of bullshit rhetoric.…


  • Idea: Techocalypse – the reason this is all getting so much worse.

    • A Proposal for Superbowl Ads

      $7,000,000 for 30 seconds. That’s the going ad rate for commercial airtime for Superbowl 59. In all, $31.5 million and change going to just ad spots, just air time. This doesn’t include the revenue from on-field ads, banners, online streams, pregame spots, sponsored content, etc. “I’m only here to watch the commercials,” was the line…

    • Tasty and Nutritious

      In case anyone needed a reminder: everything on this site is created with 100% real, organic, aged and seasoned grey matter. Ten fingers type these words. On certain days, my wrists ache. The image is a stamp I’ll keep on this site. Yes, I drew it. A note: digital production can be organic. Every photo…

    • That Dead Week 2024 vibe

      The inboxes are dead, but everything else seems somewhat lively. We spent the week in Atlanta in a basement apartment with a thunderously stompy family living upstairs. I spent a fair amount of time wandering the Beltline, dropping in on breweries and galleries, drinking my fill until about three, having my siesta, and then rousing…

    • I Will Send You A Postcard

      It might be a vintage one I pick up at a garage sale. It might be one I draw or paint myself. Maybe it’s some photo artwork. Whatever it is, you probably haven’t gotten something like this in a while. Shoot me an email with your mailing address david at dtpennington dot com.

    • Hiya, Tybee

      It shocks me how docile, chill, and well-behaved a dog can be. We hadn’t planned on a pit-mix. We hardly planned on a dog this soon. After a week without a dog in the house for the first time in 16 years, the change was too harsh. Winter felt too cold. We met Tybee in…

    • App Zero – Progress Update 12.2024

      I mean, who doesn’t love a fancy new app? I mean, isn’t that what so much of the industry invests its resources to? Creating something that looks incredible and feels like it adds some kind of value too your life? So often, the value is a verified distraction. The value is in the mood boost…

    • The Loss of the “Literary Man”

      The headline is simple but does what it can to rattle the alarms: The Disappearance of Literary Men Should Worry Everyone. The author spends a lot of the essay pointing out how the numbers and proportions of male/female students, writers, readers, etc. have changed over the decades. Yes, duh. They’ve dropped across the board. Oh,…

    This is a working post, it will update and get more bells and whistles as I continue to expand on the idea. Without hyperbole, this is all Facebook’s fault. Over the past year I have felt a rise of something I’m calling Techocalypse (apocalypse via technology). Last night, as the election results rolled in, I…


  • The Slowificiation

    • A Proposal for Superbowl Ads

      $7,000,000 for 30 seconds. That’s the going ad rate for commercial airtime for Superbowl 59. In all, $31.5 million and change going to just ad spots, just air time. This doesn’t include the revenue from on-field ads, banners, online streams, pregame spots, sponsored content, etc. “I’m only here to watch the commercials,” was the line…

    • Tasty and Nutritious

      In case anyone needed a reminder: everything on this site is created with 100% real, organic, aged and seasoned grey matter. Ten fingers type these words. On certain days, my wrists ache. The image is a stamp I’ll keep on this site. Yes, I drew it. A note: digital production can be organic. Every photo…

    • That Dead Week 2024 vibe

      The inboxes are dead, but everything else seems somewhat lively. We spent the week in Atlanta in a basement apartment with a thunderously stompy family living upstairs. I spent a fair amount of time wandering the Beltline, dropping in on breweries and galleries, drinking my fill until about three, having my siesta, and then rousing…

    • I Will Send You A Postcard

      It might be a vintage one I pick up at a garage sale. It might be one I draw or paint myself. Maybe it’s some photo artwork. Whatever it is, you probably haven’t gotten something like this in a while. Shoot me an email with your mailing address david at dtpennington dot com.

    • Hiya, Tybee

      It shocks me how docile, chill, and well-behaved a dog can be. We hadn’t planned on a pit-mix. We hardly planned on a dog this soon. After a week without a dog in the house for the first time in 16 years, the change was too harsh. Winter felt too cold. We met Tybee in…

    • App Zero – Progress Update 12.2024

      I mean, who doesn’t love a fancy new app? I mean, isn’t that what so much of the industry invests its resources to? Creating something that looks incredible and feels like it adds some kind of value too your life? So often, the value is a verified distraction. The value is in the mood boost…

    • The Loss of the “Literary Man”

      The headline is simple but does what it can to rattle the alarms: The Disappearance of Literary Men Should Worry Everyone. The author spends a lot of the essay pointing out how the numbers and proportions of male/female students, writers, readers, etc. have changed over the decades. Yes, duh. They’ve dropped across the board. Oh,…

    Or maybe it’s “Slowing” – slowify? We want speed. That’s always been the deal, right? All the things you want in the world, the only thing that would make it better is if they showed up faster. The past month has taught me the difference between urgency and impatience. People needing food, water, shelter, medical…


  • New Rules for Social Engagement

    • A Proposal for Superbowl Ads

      $7,000,000 for 30 seconds. That’s the going ad rate for commercial airtime for Superbowl 59. In all, $31.5 million and change going to just ad spots, just air time. This doesn’t include the revenue from on-field ads, banners, online streams, pregame spots, sponsored content, etc. “I’m only here to watch the commercials,” was the line…

    • Tasty and Nutritious

      In case anyone needed a reminder: everything on this site is created with 100% real, organic, aged and seasoned grey matter. Ten fingers type these words. On certain days, my wrists ache. The image is a stamp I’ll keep on this site. Yes, I drew it. A note: digital production can be organic. Every photo…

    • That Dead Week 2024 vibe

      The inboxes are dead, but everything else seems somewhat lively. We spent the week in Atlanta in a basement apartment with a thunderously stompy family living upstairs. I spent a fair amount of time wandering the Beltline, dropping in on breweries and galleries, drinking my fill until about three, having my siesta, and then rousing…

    • I Will Send You A Postcard

      It might be a vintage one I pick up at a garage sale. It might be one I draw or paint myself. Maybe it’s some photo artwork. Whatever it is, you probably haven’t gotten something like this in a while. Shoot me an email with your mailing address david at dtpennington dot com.

    • Hiya, Tybee

      It shocks me how docile, chill, and well-behaved a dog can be. We hadn’t planned on a pit-mix. We hardly planned on a dog this soon. After a week without a dog in the house for the first time in 16 years, the change was too harsh. Winter felt too cold. We met Tybee in…

    • App Zero – Progress Update 12.2024

      I mean, who doesn’t love a fancy new app? I mean, isn’t that what so much of the industry invests its resources to? Creating something that looks incredible and feels like it adds some kind of value too your life? So often, the value is a verified distraction. The value is in the mood boost…

    • The Loss of the “Literary Man”

      The headline is simple but does what it can to rattle the alarms: The Disappearance of Literary Men Should Worry Everyone. The author spends a lot of the essay pointing out how the numbers and proportions of male/female students, writers, readers, etc. have changed over the decades. Yes, duh. They’ve dropped across the board. Oh,…

    I am absolutely the kind of guy who can’t be trusted to spend “just a minute” on social media because I will absolutely lose the next two hours of my life to it. I get sucked in even though I KNOW there is rarely anything interesting out there. If things were perfect, I would just…