Just Don’t Call It “Content”

We only call it “content” because no one has taken the time to figure out what else we should call it.

It is the universal nomenclature for the stuff that people need to put on websites to give audiences a reason to go and look at them.

Bylines and such:

Event Recap | Hi-Wire Brewing’s Stout Bout Crowns Blind Tasting Champ (permalink)

How to Drink A Stout: Find yourself a comfortable chair, preferably next to a well-managed fire, in front of a table with no fewer than five serving dishes of heavy, salty, fatty foods. Consume a bit of everything over the next few hours, then bank the coals and make your way to bed.

Or, in a pinch, grab a mouthful of whatever is in your cup – enough to swish around. Let the beer coat every part of your tongue and cheeks. Really get the mouthfeel. Get it between your teeth. Swallow. Repeat. 


Shop Tales Part One, Part Two for EdJelley.com

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EdJelley was, for a time, one of the better blogs for all things gadgets, toys, writing tools, and everyday carry items. I figured my experience at the sales counter of a store that exclusively sold fine fountain pens would be worth sharing.

On the more modest end of the scale, the 1912 line of pens is rather pedestrian. Cast in resin with premium metal accents. Between the two are special edition pens, like the Ferrari editions of their rollerball and fountain pens – sitting at about $3-8,000 a piece. Admittedly, at this price range, the Montegrappa pen is out of reach for those who Montegrappa crafts their stock for. Those who are writing novels, poetry, and music. For those who turn blank pages into works of art – the Montegrappa is too beautiful of a pen. Rather, their product ends up in the hands of lawyers and doctors who sign forms that move around livelihoods and fortunes. Or the pen sits in a display case of a home I will likely never be welcome in.

Managing Editor & Contributor – Outdoorsy.com

For several months I assisted the marketing director of Outdoorsy by contributing outdoor-themed content to their website. When I realized the amount of content they had in their backlog, I worked with the director and the team of freelance contributors to refine, update, and provide overall improvements to their stock of articles and posts – turning them from one-and-done content and into lucrative inroads for acquiring new customers.

PDF samples of my contributions can be found here.

Online at:

Worthwhile River Trips

The National Parks

Fly Fishing for Beginners