The Philosophy: Build With Trust, Drive Through Story
If you can’t trust your customer, they aren’t your customer. Quality, sustainable copy grows from an honest approach. Audiences want to know they can trust you, and this trust is paramount to how your brand survives and thrives in the modern market. There is no room for deceit, no time for tricks and hacks.
What is it to be “story driven?” Place your customer in the middle. They are your hero, they are on a journey to solve a problem. How do you build your world around their experience? Through OutWord, I guide companies through the process of building a brand voice and customer journey that sticks, closes, and keeps them coming back.
There is plenty of noise out there, your audience is lost in all of it. Now is the time to fine-tune the signal that brings them home.
Email Marketing: Essential for Customer Connection
Email copy and automations designed and produced for:
- Elemental Coaching
- Gooby Savvy
- Motus Group
- The Port Restaurant
- Verstela
- and more
The Inbox is sacred. It is the foundation of so many livelihoods. It is where we process our lives into to-do lists, calendars, and correspondence. To be invited into someone’s life through email is a show of trust. How long can you keep the trust going?
Effective email copy depends on automated, nurturing campaigns and one-off sales messaging that serves to both inform your customers of an offer while gaining valuable insights to your customer’s online habits. The email machine isn’t just a message mill, it is a valuable CMS and an ongoing science experiment.
What is your hypothesis? Let’s find out.
Product Pages – A Foundation for SEO
What makes for exceptional product copy? I suppose that all depends on the storefront. Do you want to deliver a boutique experience with refined selection of products? Or do you want to compete in the automated bidding clearing house of the world’s largest retailers?
The copy you want for your Amazon listing is vastly different than what exists on your Shopify store. One makes a sale, the other buys a customer.
Update: due to personal moral and philosophical reasons, I am no longer taking on projects that are in any way affiliated with Amazon, Walmart, Target, or any other big-box retailers.
Branded Copy
Your copy, your message, is much more than what gets copy and pasted into forms and boxes. From first touch to last attribution, the strength and consistency of your voice is what ultimately attracts your customers.
Not every brand need “witty, punchy copy.” Embrace your somber seriousness, love your surefooted and steady stance on the industry, be the brand that honestly portrays who you will be!
Branded copy and messaging projects are larger and more involved. They require a client who is ready to give up what they think they know about their brand and their market and learn to speak honestly. This is where an “authentic brand” is born.
FAQs
Do I need help with my writing?
As the saying goes: if you have to ask…
Put it to you this way: if you think your copy, your writing, or your branding is in tip top shape, then you definitely need help. I can’t think of a person walking or crawling the surface of this planet who couldn’t use some kind of feedback or improvement, especially when it comes to something as cerebral as writing.
How do I hire you/ work with you?
It all starts with an email: david@ dtpennington. com
How are you better than the other people I’m looking to hire?
Better? Never said I was better. If they think they are better, go with the other guy. If the other candidates are easier going and more flexible to what you want, go with them. I am in competition with no one. If you want a unique approach to crafting copy and brand messaging that will revolutionize your business, then we should talk.
What do you look for in a client?
Fear. Trepidation. The anxiety that comes from knowing they have a quality product or service but have little idea of how to get it out there.
I’m easy. If you’ve read this far, it might be worth a conversation. Reach out.