Currently – March 2025

I’m on a tear right now. The post-hurricane life has me looking for answers in uncommon places. While I am continuing with developing my life and eye for art through drawing and photography, I am also taking a lot of time to redevelop the “hard” skills and earn certificates in new areas.

I’ve niched down too long. I’m working towards an era of “Generalism.”

After years in various marketing and advertising circles, the same question comes back to me: can I help run paid ad campaigns? In other words; how can you help me get more action out of what I’m paying Meta and Google? Personally, I loathe these platforms. Professionally, know thy enemy. Diving deep into Google360 and Meta (which I want to keep typing as “Meat” and I don’t think that’s an accident) to see how the machines decide to do what they do in an effort to use it against them.

Fret not: I still do a ton of naps, reading, and contemplation (with a cup of coffee always in hand). I am still a writer at heart.

While OutWord has done wonders for me over the past few years, I feel like I have hit a lot more friction than usual. The business is still pulling in revenue, but I’m not terribly excited about what I’m doing. Going back to the drawing board has brought me to the Cast Iron Theory of copywriting, marketing, everything.

I’m always building out this site. I’ve got goals.

Currently building out this site to serve more as a digital garden/ body of work than a “blog” or “portfolio.”

Still living in Asheville, North Carolina. The region is recovering from Hurricane Helene.

Jumping in on life drawing sessions a few times a week when I can. It’s not that I want to get “better” at it, I just want to feel like I can relax into it and be ok with whatever I end up creating.