Tag: advertising
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A Proposal for Superbowl Ads
$7,000,000 for 30 seconds. That’s the going ad rate for commercial airtime for Superbowl 59. In all, $31.5 million and change going to just ad spots, just air time. This doesn’t include the revenue from on-field ads, banners, online streams, pregame spots, sponsored content, etc. “I’m only here to watch the commercials,” was the line…
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Affiliate Arbitrage
Theory: search and referrals rarely deliver consumers results for the “best” product or service they are looking for. Just about every link on any “buyer’s guide” page goes through several hoops of affiliate reference codes. So you have to ask: is this product really the best? Or is the publisher getting the most incentive to…