DT Pennington

Endlessly Curious

Tag: creative thinking

  • Failing Creativity – Rick Rubin’s The Creative Act

    “Hate” is such a strong word, but I can’t get my head around Rubin’s dumb book any other way. I’ve soured on Rubin over the years as he has shifted from less business and more “creativity,” wandering the world in his unruly, unwashed opulence. Sure, he looks the part of a creative guru, but my…

  • Method: Blind Brainstorming

    Brainstorming could use an overhaul. The idea of brainstorming was invented by an advertising exec in the 1950s. “It is easier to tone down a wild idea than to think up a new one.” – Alex Osborn Any participant of a brainstorming session typically falls into one of two camps: This is amazing, this is…