Tag: ideas
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Riffs on: Reading Well
The current reality: reading isn’t a priority. When newspapers were still a stalwart of our cultural hegemony, even they were written at a 7th grade reading level. After all, everyone needs to know the news. I far the average reading level is far less than that. There is the story about the woman suing because…
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Method: Blind Brainstorming
Brainstorming could use an overhaul. The idea of brainstorming was invented by an advertising exec in the 1950s. “It is easier to tone down a wild idea than to think up a new one.” – Alex Osborn Any participant of a brainstorming session typically falls into one of two camps: This is amazing, this is…